Getting the Word Out: Marketing Resources for Your Organization

 

As a participating organization we ask that you help us promote bloomingtonArts.info.  To make this promotion as easy as possible, we are providing you with a variety of marketing tools, easily available online on this siteNone of these promotions have any direct cost for participating organizationsWe simply ask that all organizations use these promotional materials to help get the word out.  Try adding the materials below to your existing communications with customers and employees, putting up a poster on a bulletin board, or printing an additional message on your billing statements.

The more everyone promotes bloomingtonArts.info, the better it will serve both patrons and listing organizations.


Use Print & Online Marketing Materials

Get Ads - We've prepared a variety of ads in a number of sizes that can be easily included in newsletters and programs, on bulletin boards, and in mailings. Print quality versions of the ads and versions appropriate for online use are available.

Get Logos - Include the bloomingtonArts.info logo and slogan on printed or online materials that are distributed to employees.

Get Articles - We have articles in short, medium, and long lengths about the bloomingtonArts.info site. This could be added to newsletters and correspondence with your members.

Get Photos - Download photographs featuring many of the community's major arts institutions.


Send Emails and Feature Web Links

Email - Let your membership know about bloomingtonArts.info in your emails – use the logos and articles listed above.

Ongoing Email - Add a line about bloomingtonArts.info to your email signature.  For example:

Check out Bloomington’s powerful new local arts calendar, bloomingtonArts.info.  It’s designed to make is easy to find out what’s going on.


Word of Mouth

At appropriate meetings, mention bloomingtonArts.info. Word of mouth is still the best advertising!

Mention bloomingtonArts.info to your friends and family in conversation. This is a site that people want to know about.


Referral

Perhaps you know of a business or organization that supports area arts. We’ve prepared materials that businesses can use, without cost, to help us get the word out. Providing this kit to the business would ultimately help us reach a wider group.

All of these materials and all the information in this kit are available online here.


Benefit from Favorable Associations

Help your company or organization's image by associating it with area arts sponsorships. bloomingtonArts.info is a highly regarded program that was created by members of the business community to serve the arts in our area, and to serve as an economic development tool.

We are working to make this cooperative promotion as easy as possible for businesses by providing you with a variety of marketing tools.

None of these promotions have any direct cost for participating organizations, and all marketing materials are available online from this page.


How to be a Business Promotion Partner

Helping the Bloomington Area Arts Council promote bloomingtonArts.info makes you a bloomingtonArts.info Promotion Partner. Your business or organization will be recognized with a certificate of appreciation and be listed as a Promotion Partner on the bloomingtonArts.info site.

Becoming a Promotion Partner is as easy as using some of the materials in this kit and sending us a quick email telling us how you have used the materials and the approximate size of the audience for the promotion (if you know it).

If you have any questions about his program, please contact Nancy Krueger or Gerry Sousa, Development Director at the BAAC.

Thanks in advance for your help.